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Pets at home - Christmas campaign, 2022.

Pets at home - Christmas campaign, 2022.

Pets at home - Christmas campaign, 2022.

Pets at home - Christmas campaign, 2022.

Pets at home - Christmas campaign, 2022.

“iiiiiit's Christmas!!!” was an explosion of pure, unfiltered excitement between pets and their owners. This campaign combined playful typography with charming pet illustrations to capture the joy of the season. The typeface was used dynamically to convey both excitement and function, while the illustrations highlighted the unique personalities of different pets. I developed a comprehensive toolkit supporting Pets at Home’s three initiatives—Retail, Groom Room, and Foundation—spanning in-store assets, digital content, and website materials.

“iiiiiit's Christmas!!!” was an explosion of pure, unfiltered excitement between pets and their owners. This campaign combined playful typography with charming pet illustrations to capture the joy of the season. The typeface was used dynamically to convey both excitement and function, while the illustrations highlighted the unique personalities of different pets. I developed a comprehensive toolkit supporting Pets at Home’s three initiatives—Retail, Groom Room, and Foundation—spanning in-store assets, digital content, and website materials.

“iiiiiit's Christmas!!!” was an explosion of pure, unfiltered excitement between pets and their owners. This campaign combined playful typography with charming pet illustrations to capture the joy of the season. The typeface was used dynamically to convey both excitement and function, while the illustrations highlighted the unique personalities of different pets. I developed a comprehensive toolkit supporting Pets at Home’s three initiatives—Retail, Groom Room, and Foundation—spanning in-store assets, digital content, and website materials.

“iiiiiit's Christmas!!!” was an explosion of pure, unfiltered excitement between pets and their owners. This campaign combined playful typography with charming pet illustrations to capture the joy of the season. The typeface was used dynamically to convey both excitement and function, while the illustrations highlighted the unique personalities of different pets. I developed a comprehensive toolkit supporting Pets at Home’s three initiatives—Retail, Groom Room, and Foundation—spanning in-store assets, digital content, and website materials.

“iiiiiit's Christmas!!!” was an explosion of pure, unfiltered excitement between pets and their owners. This campaign combined playful typography with charming pet illustrations to capture the joy of the season. The typeface was used dynamically to convey both excitement and function, while the illustrations highlighted the unique personalities of different pets. I developed a comprehensive toolkit supporting Pets at Home’s three initiatives—Retail, Groom Room, and Foundation—spanning in-store assets, digital content, and website materials.